Amplifying OOH Impact: Melon Mobile is Powering Customer Growth With High-Visibility, High-Frequency Media
About Melon Mobile
Melon Mobile is a digital-first South African mobile operator offering flexible, app-driven plans with no contracts. They cater to tech-savvy consumers and SMEs who want full control over usage, data, and billing.
What Melon Mobile chose:
Objective
Melon Mobile’s goal was to turn strong brand awareness into measurable customer acquisition by reaching potential users at the exact moment they could take action. While their booming OOH billboard presence created visibility, the brand needed a more tactical, hyperlocal strategy to engage consumers directly, drive SIM card trials, and accelerate sign-ups.
Problem-Solution Fit
Melon’s billboards were strong on visibility, but the brand needed a more personal, street-level channel to convert interest into action. Their campaign required a flexible format that could distribute SIM samples directly to their desired audience, redirecting resources and attention as their acquisition priorities evolved.
“We were looking for a smart, high-visibility way to tell people more about Melon,” says Leanne Bekker, PR and Marketing Manager at Melon Mobile. MotionAds offered the perfect solution: a mobile, high-exposure platform that paired seamlessly with sampling to accelerate customer sign-ups.
Solution
The campaign launched as a dual-city SIM sampling drive across Johannesburg and Cape Town, but as Melon expanded their acquisition budget and refined their strategy, the campaign was consolidated into Johannesburg only, adding our branded delivery bikes to their OOH campaign efforts.
To further add to the strategy, each SIM card carried a prominently displayed QR code that customers could scan to enter a competition to win the latest iPhone and free data - a compelling hook that encouraged immediate engagement. MotionAds bikes amplified this mechanic by consistently reinforcing Melon’s visibility throughout the day, driving curiosity and awareness so that when consumers received a SIM card, the QR competition felt both inviting and relevant.
By combining mobile visibility with an on-hand incentive, MotionAds helped Melon create a seamless acquisition funnel: spot the brand, receive a SIM card, scan the QR code, and immediately interact with Melon Mobile.
Results
The campaign brought Melon Mobile’s acquisition strategy to life, creating strong street-level presence that complemented their existing billboard network. “From Uber Eats competitions to branded bikes across Joburg, our message was out there, on the move, for everyone to see,” says Leanne. “It wasn’t just an advertising campaign, it was an army of drivers spreading our Melon message.” By pairing mobile billboards with static OOH, the campaign ensured multiple high-frequency touchpoints, strengthened brand visibility, and created meaningful opportunities for potential customers to engage with Melon across the city.
15 504
branded deliveries
16 487
hours of exposure
107 100
branded km covered
+30 bikes
bikes for 2 months
We were looking for a smart, high-visibility way to tell people more about Melon. Partnering with Motion Ads gave us that and more. From Uber Eats competitions to branded bikes across Joburg, our message was out there, on the move, for everyone to see.. It wasn’t just an advertising campaign, it was an army of drivers spreading our Melon message. Thanks to the entire team at Motion Ads, it was an absolute pleasure working with your team.
Working with Uber Eats in South Africa
Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
Get Started
With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
