





Case Studies
Discover how our innovative campaigns deliver measurable impact and transform brands into market leaders.
Awareness

Pain points:
- Low Brand Recognition: Clients may struggle to make their brand stand out in a crowded market, leading to poor recall among their target audience.
- Ineffective Advertising Channels: Traditional methods might not reach the intended demographic effectively, resulting in missed opportunities to connect with potential customers.
- Inability to Measure Awareness: Without tools to track impressions or audience engagement, clients may find it challenging to gauge the success of their awareness campaigns.
Perception

Pain points:
- Difficulty Establishing Brand Authority: Clients may struggle to create the impression of dominance in their market, leaving their brand overshadowed by competitors.
- Inconsistent Audience Reach: Without widespread or saturated visibility, brands risk failing to stay top-of-mind for their target audience.
- Limited Impact of Traditional Advertising: Static or digital ads often lack the dynamic and immersive quality needed to convey a sense of ubiquity and market presence effectively.
Acquisition

Pain points:
- Difficulty Reaching New Audiences: Clients may find it challenging to connect with untapped customer bases, limiting their growth potential.
- Low Conversion Rates: Despite existing marketing efforts, clients may struggle to convert brand awareness into tangible actions, like purchases or sign-ups.
- High Costs of Acquisition: Traditional customer acquisition strategies can be expensive, often failing to deliver a strong return on investment.
Engagement

Pain points:
- Low Audience Interaction: Clients may struggle with passive impressions that fail to convert into meaningful engagement, such as website visits, social media activity, or sales.
- Difficulty Standing Out: In crowded advertising spaces, brand messages may be getting lost, making it hard to captivate audiences and encourage active participation.
- Limited Measurable Results: Without interactive features like QR codes or gamified experiences, clients may find it challenging to track engagement and assess the ROI of their campaigns.
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Backabuddy
In a media landscape saturated with negativity, BackaBuddy partnered with MotionAds to take a different approach - delivering good news, by hand, at scale. Through a targeted flyer campaign across Cape Town, the brand used real human stories and a simple QR journey to drive meaningful engagement, rebuild sentiment, and inspire action where it mattered most.
- 20 000 flyers hand-delivered
- R3000 in additional funds raised for our drivers
- +20 good news content pieces shared

Metropolitan
Metropolitan’s Cape Town campaign used MotionAds delivery bikes and in-home flyers to bring funeral cover messaging directly into communities. With a simple WhatsApp engagement mechanic on each flyer, the campaign made it easier than ever for customers to explore cover options - building trust, recognition, and immediate action.
- 699 000 branded km covered
- 168 100 flyers hand-delivered
- 128 787 active driving hours

BIC
To launch the BIC EZ Reach lighter in South Africa, BIC partnered with MotionAds on a bold sampling-led campaign across Johannesburg and Cape Town. By combining branded bikes, targeted flyer distribution, and product sampling, the campaign placed the product directly into consumers’ hands - turning everyday touchpoints into meaningful brand interaction.
- 59 149 branded km covered
- 13 568 samples hand-delivered
- 11 303 active driving hours
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Pick n Pay
From the early days of on‑demand delivery in 2020 through to a scaled, nationwide presence in 2025, MotionAds became a critical awareness engine for Pick n Pay’s delivery ecosystem. By owning the road with branded delivery bikes at scale, Pick n Pay didn’t just advertise convenience - it made its delivery service impossible to ignore, embedding the brand into everyday movement and reinforcing the perception of a large, trusted, on‑demand retail business.
- 20 413 361 branded km covered
- 4 336 360 branded deliveries
- Campaign ran for a total of 5 years
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Melon Mobile
Melon Mobile took their already booming OOH presence to the next level by pairing their billboards with MotionAds bikes: creating a high-frequency, street-level acquisition engine that turned awareness into real customer sign-ups.
- 107 100 branded km covered
- 15 505 samples hand-delivered
- 16 487 active driving hours

Sloom
Sloom wanted to expand its customer base by driving conversions from digital interest to actual purchases. MotionAds created a campaign that brought the brand physically into neighborhoods, making it visible, approachable, and impossible to ignore.
- X branded km covered
- X flyers hand-delivered
- Campaign extended for 72 months

Vodacom
Vodacom wanted to highlight key products and services to urban consumers in a way that cut through the noise. MotionAds amplified their messaging at street level, turning everyday routes into high-impact product awareness campaigns.
- 1 076 465 branded km covered
- 170 471 branded deliveries
- Multip campaigns launched over 4 years

FASTA
FASTA wanted to spark engagement with the brand both on the streets and online. MotionAds helped bring the fintech into communities while amplifying social media interactions for a fully integrated campaign..
- 258 528 branded km covered
- 51 935 flyers hand-delivered
- Campaign ran for a total of 4 months

McCain
With its “Share the Joy with McCain” campaign, McCain turned everyday deliveries into moments of mealtime inspiration. Our branded Uber Eats bikes and recipe flyers brought warmth, flavour, and joy straight into consumers’ homes - driving brand visibility and meaningful in-home engagement.
- 192 752 branded km covered
- 150 745 flyers hand-delivered
- 54 430 active driving hours

Travelwings
As a new entrant in the South African market, Travelwings turned to MotionAds to achieve lift-off and build immediate brand recognition. Through branded delivery bikes and localised activations, MotionAds created a strong street-level presence while also supporting micro-enterprises and job creation. The campaign not only raised awareness of Travelwings’ travel offerings but also reinforced its commitment to empowering local communities.
- 482 309 branded km covered
- 84 848 flyers hand-delivered
- Campaign extended for 3 months
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get\Worth
Founded in 2017, get\Worth is a tech-driven disruptor in South Africa’s second-hand car market, focused on helping consumers buy right and sell smart. When the brand opened its flagship showroom in Cape Town’s northern suburbs in 2022, it partnered with MotionAds to build local awareness and reach residents in nearby estates - using branded Uber Eats delivery bikes to drive visibility and support its on-the-ground community strategy.
- 2 747 739 branded km covered
- 449 123 flyers hand-delivered
- Campaign extended for 3 years

Hollard
Hollard partnered with MotionAds to drive awareness of its Big Ads for Small Business initiative, aimed at uplifting SMEs across South Africa. By branding delivery bikes with small business advertisements, Hollard simultaneously promoted entrepreneurship and showcased its values-driven approach. The campaign amplified visibility for participating SMEs while positioning Hollard as a purpose-led insurer committed to creating shared value.
- 120 000 branded km covered
- 20 000 branded deliveries
- 20 800 active hours driven

Talk360
Looking to build brand trust and awareness in South Africa, Talk360 turned to MotionAds to amplify its presence in local communities. Through high-visibility branded bikes and strategic street-level activations, MotionAds helped the global calling app spark conversation and become recognisable in its target market. The campaign successfully established Talk360 as a credible, approachable service, bridging the gap between a global platform and everyday South African users.
- 175 480 branded km covered
- 37 826 flyers hand-delivered
- 21 304 active hours driven
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Vital
Vital didn’t just advertise - they showed up, stood out, and delivered. By tapping into the full MotionAds offering, they created a high-impact campaign that landed at just the right time. For any brand looking to turn awareness into action, this is proof that when your message moves with purpose, your brand moves forward.
- 132 449 branded km covered
- 28 475 flyers hand-delivered
- Campaign extended for 1 month

Avo by Nedbank
With Black Friday and the festive season fast approaching, Avo aimed to make a bold impression in Sandton. The goal was to build awareness and remain top of mind as the preferred delivery platform during this high-demand period.
- 90 624 branded km covered
- 16 468 flyers hand-delivered
- Campaign ran for a total of 2 months

Decathlon
Using our interactive in-home flyer drops, Decathlon amplified excitement around their store launch and their Black Friday deals on offer by successfully targeting their audience directly in their place of residence. Through our in-home flyers and bike activation offerings, this campaign showcased how successful a modern approach to flyer campaigns and OOH marketing can be.
- 40 600 flyers hand-delivered
- 1 new store launched successfully
- 3 branded bikes to create hype

Uber Eats
By leveraging MotionAds' advanced granular tracking and targeting technology, Uber Eats was able to reach their ideal audience with precision, making every impression count. The combination of eye-catching bike wraps and strategic placement created a perception of ubiquity, reinforcing the brand's dominance in the food delivery space.
- 1 217 349 branded km covered
- 288 725 flyers hand-delivered
- Campaign extended for 4 months

Calpol
Calpol is a trusted healthcare brand known for its effective pain relief and fever management solutions. Traditionally associated with children's medicine, Calpol has expanded its product range to include fast-acting Paracetamol tablets for adults, reinforcing its commitment to providing high-quality healthcare solutions for all ages.
- 1 440 211 branded km covered
- 290 386 flyers hand-delivered
- Campaign extended for 6 months

Stage Zero
Stage Zero is an innovative solar power company committed to providing sustainable and reliable energy solutions. By offering cutting-edge solar technology, they aim to empower households and businesses with efficient, renewable energy, reducing reliance on traditional power sources.
- 202 335 branded km covered
- 38 240 products hand-delivered
- Campaign ran for a total of 6 months

Heineken
Heineken partnered with Honest Marketing and MotionAds for a creative campaign featuring boldly wrapped Heineken Silver bikes with dynamic QR codes, directing consumers to their competition page. The bikes, deployed in Sandton City, were complemented by radio station spot-the-bike competitions, creating excitement and engagement. This campaign seamlessly integrated digital elements like QR codes with traditional outdoor advertising for an interactive consumer journey. As the first campaign for an alcoholic beverage, it adhered to ARA compliance, making a high-impact presence in Johannesburg.
- 454,621 branded km covered
- 88,017 deliveries made
- Campaign extended for 11 months

Naked Insurance
MotionAds teamed up with Naked Insurance for a brand awareness campaign featuring Naked-branded Uber Eats bikes across the Western Cape. The bikes, in bold green, displayed one of four creative lines emphasizing the simplicity, speed, and accessibility of their insurance. Using Uber Eats drivers added convenience, delivering the message directly to consumers in their daily routines.
- 2 681 501 branded km covered
- 542 549 deliveries made
- Campaign extended for 8 months

Simba Chips + KFC
MotionAds collaborated with PepsiCo on a vibrant campaign across Johannesburg, Cape Town, and Durban, featuring KFC-branded Uber Eats bikes with creative messages referencing KFC’s secret recipe. The activation brought the campaign directly to the streets, creating an interactive experience for consumers and reinforcing the message “Something Delicious hit the Streets of SA.” This marked the fifth partnership between PepsiCo and MotionAds, strengthening their relationship while delivering a fun, impactful campaign.
- 150 076 branded km covered
- 27 125 deliveries made
- Campaign ran for a total of 2 months

Pepsico
Pepsico partnered with MotionAds to elevate their marketing strategy by using custom-moulded booster fins and dynamic bike wraps to promote new product flavors. This innovative approach ensured high visibility and consumer engagement across key areas, helping Pepsico maintain excitement around their brand and effectively target their audience with fresh, impactful advertisements.
- 454 621 branded km covered
- 88 017 deliveries made
- Campaign extended for 11 months

Lay's
Lay’s, a globally recognized chip brand, successfully amplified its presence during the UEFA Champions League with a dynamic, multi-channel campaign designed to engage football fans. Partnering with MotionAds, Lay’s executed the "No Lays, No Game" campaign, utilizing vibrant promotional materials on delivery bikes, in-home flyers with Uber Eats orders, and in-app promotions. This innovative approach not only captured attention but also offered fans the chance to win a trip to the UEFA Champions League final, significantly enhancing brand visibility and consumer engagement.
- 190 584 branded km covered
- 35 075 flyers hand-delivered
- Campaign ran for a total of 3 months

Freedom Stationary
Freedom Pens, in partnership with MotionAds, launched a highly effective campaign using Uber Eats delivery bikes to distribute samples of their Blue Marlin pen directly to consumers. By combining visually striking branded bikes and in-home flyer handouts, the campaign successfully boosted brand visibility and consumer engagement, driving potential customers to experience the product first hand and enhancing the likelihood of conversions.
- 202 335 branded km covered
- 38 240 products hand-delivered
- Campaign ran for a total of 4 months

GoSolr
GoSolr's partnership with MotionAds has amplified their marketing reach, seamlessly connecting their brand with the right audience and driving impactful engagement that fuels their mission for a sustainable future.
- 1 009 928 branded km covered
- 160 920 flyers hand-delivered
- Campaign extended for 9 months

Supabets
Supabets' collaboration with MotionAds has turbocharged their advertising impact, delivering dynamic, high-engagement campaigns that captivate audiences and drive unmatched brand visibility.
- 446 247branded km covered
- 87 794 flyers hand-delivered
- Campaign extended for 12 months

Openserve
Openserve turned heads while making a real-time impact on their consumers through visually stunning creatives and in-home flyers to take their brand directly into the homes of their consumers
- 2 681 501 branded km covered
- 542 549 flyers hand-delivered
- Campaign extended for 8 months

Burger King
Burger King's 24/7 Campaign Achieves Unprecedented Visibility with MotionAds
- 322 455 branded km covered
- 60 263 flyers hand-delivered
- Campaign extended for 14 months
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