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About Avo by Nedbank
Avo is Nedbank’s all-in-one super app, offering everything from food and grocery delivery to on-demand liquor and lifestyle services. Designed to simplify everyday living, Avo brings convenience to South Africans through a seamless digital platform.
What Avo by Nedbank chose:
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Objective
Avo by Nedbank - the super app that gives you great shopping deals at the touch of a button - wanted to grow brand awareness in Sandton ahead of Black Friday and the festive season. Bank-agnostic and versatile, the app offers users everything from online shopping and takeaways to contractors and B2B services, all within a 5km radius. With the busy shopping season looming, the goal was to push Avo as the prefered delivery platform and keep the brand top of mind with Sandton residents.
Problem-Solution Fit
Mark Mahoney, Logistics and eCommerce Lead at Avo by Nedbank, was tasked with finding a way to showcase the app’s takeaway and on-demand delivery capabilities. “When it comes to our on-demand orders for liquor and takeaways, we outsource deliveries to ensure our app users get super fast delivery directly to their home,” explains Mark. “However, I had no visible brand association connected to these deliveries, and I needed to find a way to link the delivery bikes with Avo’s successful on-demand services and product delivery.”
A second challenge quickly surfaced: outsourced delivery providers required lengthy campaign commitments and steep costs to brand their bikes. “I could not justify that expense and commitment at that point,” Mark notes. The brand needed a flexible yet powerful way to flood Sandton with Avo branding without the cost and complexity of building or branding an entire fleet. That was when a colleague referred Mark to MotionAds.
Solution
MotionAds activated its Perception Creator strategy, tailor-made for exactly this kind of brand challenge. “From the moment I spoke to Jon I knew he had the right attitude and approach,” says Mark. “Right away he could see what strategy to use to get our brand as much visibility as possible.”
The campaign deployed our fully branded delivery bikes, each featuring a striking top-box and booster fin for maximum roadside and pedestrian visibility. This wasn’t just branding, it was about creating the perception of a large, dedicated Avo delivery fleet operating throughout Sandton.
Delivery bike advertising offers a unique balance of flexibility and focus. It delivers the traditional benefits of awareness, customer acquisition, and market expansion, while also creating the powerful perception that Avo operates a large, active delivery fleet. This visibility reinforces the idea that the app is a popular and trusted choice within the community.
To push the street-level impact further, over 16,000 branded flyers were hand-delivered to customers’ doors with each order, bringing the message into homes, keeping Avo top of mind at the moment of consumption and driving new customer acquisition.
A digital layer brought the campaign full circle: customers were encouraged to spot and snap photos of the branded bikes in action and share them on social media to win vouchers in the Avo app. This sparked organic reach and gave the campaign traction across platforms.
Results
The campaign was a resounding success, with 25 branded bikes covering more than 90,000 kilometres over 11,000 driving hours. More than 16,000 flyers were hand-delivered directly to customers’ homes, and the combination of physical visibility, door-to-door reinforcement, and social media buzz resulted in a 198% brand lift.
For anyone living or working in Sandton during the campaign, Avo was simply unavoidable. The branded fleet created a powerful sense of ubiquity, while the flyer drops reinforced the brand message at the moment of consumption. The social media competition bridged offline and online worlds, driving conversation and engagement around the brand.
Mark was emphatic about the outcome. “They run their operation very well. Jon does what he says he’ll do, when he says he’ll do it. I couldn’t fault them, not in the least. In fact, they go above and beyond - sending me data, images, reports, and more. All in all, I found the team easy to work with, and the end product professionally executed.”
He concluded, “I’m glad I went that way rather than doing it with the others. This was more personal, more hands-on with Jon and his team. I would happily use them again.” Jon reflected on the partnership with equal satisfaction: “The Perception Creator strategy worked wonders. Within days we had confirmation from Mark that the bikes were creating exactly the kind of brand visibility and customer trust we set out to achieve.”
16 468
deliveries made
11 500
hours of exposure
90 624
branded km covered
+25
bikes for 2 months
MotionAds runs their operation very well... they do what they say they’ll do when they say they’ll do it. I couldn’t fault them, not in the least. In fact, they go above and beyond - sending me data, images, reports, and more. All in all, I found the team easy to work with, and the end product professionally executed. I would happily use them again.
Sandton Snapped It: Avo’s #AvoBike Challenge Hit the Streets
Sandton spotted the bikes, snapped the pics, and brought the energy! As part of our festive campaign, we challenged locals to find the Avo by Nedbank branded delivery bikes and share their sightings on Twitter. By tagging Avo By Nedbank and using #AvoBike, entrants stood a chance to win R500 to spend on the Avo app. From food and fashion to gadgets and groceries: the entries rolled in, and so did the excitement.
Working with Uber Eats in South Africa
Perception: Dominate the Streets with the Swarm Effect
The Challenge
In a crowded advertising market, consumers are bombarded with countless messages daily, making it increasingly difficult for brands to break through and stay top-of-mind. Standing out requires more than just visibility—it requires ubiquity. Brands need a strategy that creates the perception of dominance, leaving a lasting impression on their audience.
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The Solution
MotionAds' Swarm Effect Campaigns
Our Perception Creator campaigns turn the streets into your brand’s stage. By branding a large fleet of delivery bikes, we create the illusion of your brand being everywhere, fostering the perception of dominance and ubiquity.
- Swarm Visibility: Our campaigns are designed to overwhelm the senses with continuous, high-frequency brand exposure, making your message impossible to ignore.
- Strategic Saturation: Bikes are deployed across high-density urban areas, ensuring your brand is seen by thousands throughout the day.
- Dynamic Movement: Unlike static billboards, our branded bikes move through neighborhoods, events, and popular hubs, creating a pervasive and engaging brand presence.
Key Benefits
- Create Brand Authority
The swarm effect builds the perception that your brand is an industry leader with significant market presence, instilling trust and recognition. - Amplify Impressions
The sheer volume of branded bikes ensures multiple touchpoints with your audience, driving familiarity and recall. - Maximize ROI with High Impact
By concentrating exposure in target areas, Perception Creator campaigns deliver a higher return on investment compared to traditional advertising methods. - Tailored to Your Brand’s Needs
Choose fleet sizes, designs, and deployment strategies to align perfectly with your campaign goals.
Why MotionAds?
- Collaborative Campaign Management: From campaign setup to deployment, we work closely with you to ensure a smooth and hassle-free process.
- Expert Design Support: While you provide the creative assets, our team offers valuable insights and guidance to help optimise your designs for maximum impact.
- Real-Time Analytics: Monitor the success of your campaign through our comprehensive analytics dashboard, providing clear insights into reach and performance.
Perception: Dominate the Streets with the Swarm Effect
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Get Started Today
With MotionAds' Perception Creator campaigns, your brand doesn’t just get seen—it takes over. Build awareness, authority, and trust by creating an omnipresent brand experience.
