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Fast Relief, Fast Delivery: How Calpol Drove Awareness for Their New Paracetamol Tablets
About Calpol
Calpol is a trusted healthcare brand known for its effective pain relief and fever management solutions. Traditionally associated with children's medicine, Calpol has expanded its product range to include fast-acting Paracetamol tablets for adults, reinforcing its commitment to providing high-quality healthcare solutions for all ages.
What Calpol chose:
Objective
Calpol set out to strengthen their presence in key South African suburbs by increasing brand visibility and reinforcing their new “5x faster” pain relief solution. The campaign aimed to reach potential customers as well as their broader target audience, targeting high-traffic areas and priority household suburbs, ensuring the brand was highly noticeable and memorable.
Problem-Solution Fit
Calpol needed to make its presence felt in their key chosen geographies, ensuring the brand was both seen and trusted among customers and potential buyers. Traditional advertising alone wasn’t enough to achieve high-impact awareness.
Calpol needed both street-level visibility and in-home capabilities to reach clients directly beyond the streets. This mix allows for precision targeting alongside mass awareness, these touchpoints allow them to reach their audience in both public and private spaces, reinforcing brand recall and trust in a holistic, multi-touchpoint way.
Solution
By leveraging MotionAds’ street takeover capability, Calpol combined high-impact on-the-ground visibility with strategic in-home targeting, creating a compelling connection between the brand and everyday family moments.
By deploying Calpol-branded Uber Eats delivery bikes across high-traffic areas. The moving bikes didn’t just attract attention - they mirrored Calpol’s “5x faster” promise, creating a tangible link between fast delivery and fast-acting relief. This dynamic activation turned ordinary streets into high-impact touchpoints, making the brand impossible to miss.
Complementing the mobile-billboard presence, targeted in-home flyers brought the messaging directly into households, reinforcing awareness and engagement. MotionAds’ ability to combine moving, highly visible property with direct household engagement showcased the superiority of multi-touchpoint campaigns over static channels, ensuring Calpol’s message reached the target audience in both highly visible and personally relevant ways.
Results
The campaign delivered impressive, measurable outcomes that reinforced Calpol’s position as the go-to fast-acting pain relief solution. Their targeted areas areas and households saw strong engagement, and the combination of delivery bikes and in-home flyers amplified mass awareness.
Following the campaign, feedback from drivers revealed that many customers asked about the product showcased on the bike wraps and flyers, demonstrating genuine interest and curiosity. The success of the campaign was further validated by Calpol’s decision to extend the partnership with MotionAds, reflecting confidence in the strategy and its ability to create meaningful impact for target audiences.
290 386
flyers hand-delivered
6 month
extension of initial campaign
1 440 211
branded km covered
+100
Bikes for 3 months
Working with Uber Eats in South Africa
Awareness: Captivate Audiences with Mobile Advertising
The Challenge
In an oversaturated market, capturing attention and building brand or product awareness is a constant challenge. Traditional advertising mediums struggle to cut through the noise, leaving brands searching for innovative, high-impact solutions to reach their audience.
The Solution
MotionAds Mobile Campaigns
Leverage the power of dynamic, mobile advertising to elevate your brand or product. MotionAds transforms delivery vehicles into moving billboards that carry your message directly to consumers in the spaces where they live, work, and shop.
- On-the-Go Exposure: Engage audiences in high-traffic areas with eye-catching advertisements on delivery bikes.
- Hyper-Localized Reach: Target specific neighborhoods or regions, ensuring your message reaches the right audience.
- Unforgettable Designs: Bold, professional visuals ensure your brand stands out from the crowd.
Key Benefits
- Maximize Visibility
Ensure your brand or product is seen by thousands daily as your ad moves through busy streets and urban hubs. - Cost-Effective Reach
Outperform static billboards and digital campaigns by connecting with consumers in an authentic, impactful way. - Boost Recall and Recognition
Repeated exposure in real-world settings solidifies your brand in the minds of potential customers. - Measurable Impact
Monitor the success of your campaign with data-driven insights to track reach and performance.
Why MotionAds?
- Mobile Expertise: Our team specializes in creating campaigns that harness the unique power of delivery bike advertising.
- Custom Creative Solutions: Work with us to design high-impact, visually stunning ads tailored to your goals.
- Turnkey Management: We handle deployment, tracking, and reporting for a seamless experience.
Go with the innovative medium that can't be missed. Go with MotionAds to drive greater brand awareness.
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Amplify Your Brand Today
With MotionAds, brand and product awareness campaigns become immersive, memorable, and effective. Partner with us to make your message impossible to miss.
