About VIU
VIU is a leading video streaming platform that brings viewers a diverse library of entertainment, with a strong focus on locally loved South African television series, movies, and exclusive content. Designed for audiences seeking on-demand access to quality local and international entertainment, VIU offers an affordable streaming experience that keeps viewers connected to the stories, characters, and productions they know and love. Through regular content releases and exclusive programming, VIU continues to grow its audience by making premium entertainment more accessible across South Africa.
What VIU chose:
Objective
VIU's objective was to build sustained awareness for its streaming platform while encouraging more South Africans to discover its extensive library of local entertainment. With audiences constantly being presented with new streaming options, the brand wanted to position VIU as the go-to destination for South African television series, movies, and exclusive content, using repeated visibility and compelling promotional offers to drive app downloads and trial.
Launching initially as a three-month campaign spanning November 2022 to January 2023, VIU sought to establish strong brand presence across Johannesburg, Cape Town, and Durban, reaching audiences through repeated exposure in their everyday environments.
Following the campaign's success, the objective evolved from a short-term awareness initiative into a longer-term brand-building strategy, leading to a renewed nine-month campaign beginning in April 2023, supported by an entirely refreshed creative execution.
Problem-Solution Fit
Streaming services operate in an increasingly competitive market where awareness alone isn't enough. Consumers need a compelling reason to download another app and experience a platform for themselves.
VIU required a campaign that could first capture attention at street level before giving consumers a clear incentive to take the next step. MotionAds provided the ideal solution by combining high-frequency moving OOH with direct flyer engagement, creating a seamless journey from awareness to acquisition.
While the branded bikes generated repeated national visibility, the flyer distribution gave consumers something tangible to take away. By offering exclusive subscription vouchers, VIU was able to remove barriers to trial, encouraging app downloads and allowing new users to experience the platform firsthand.
Solution
MotionAds launched VIU's initial three-month campaign between November 2022 and January 2023, deploying branded delivery bikes across Johannesburg, Cape Town, and Durban to transform everyday delivery journeys into moving advertisements for the streaming platform.
To convert awareness into action, the campaign also incorporated strategically distributed in-home flyers featuring an exclusive six-month VIU subscription voucher. Rather than simply promoting the platform, the flyers gave consumers an immediate reason to download the app and experience VIU's content for themselves, helping bridge the gap between brand awareness and customer acquisition.
Following the success of the initial rollout, VIU returned in April 2023 with a significantly expanded nine-month campaign, introducing an entirely refreshed creative direction alongside a new flyer concept. This second campaign featured an exclusive three-month ad-free subscription voucher, encouraging consumers to experience uninterrupted streaming and discover VIU's premium entertainment offering.
By refreshing both the bike creative and the promotional incentive, MotionAds helped keep the campaign relevant throughout the year while ensuring consumers encountered new reasons to engage with the brand.
Results
The success of VIU's initial three-month campaign led directly to a significantly expanded nine-month renewal, reinforcing MotionAds' value as a trusted long-term media partner. The decision to return with refreshed creative and new promotional offers demonstrated confidence in the platform's ability to keep the brand relevant while supporting evolving campaign objectives.
Across Johannesburg, Cape Town, and Durban, the campaign established a consistent street-level presence that kept VIU visible throughout consumers' daily journeys. The combination of bold moving creative and exclusive subscription vouchers created multiple opportunities for audiences to discover the platform, encouraging trial while reinforcing awareness of VIU's growing library of South African entertainment.
More than a single campaign, the partnership became an always-on brand-building initiative, showcasing how MotionAds can support long-term marketing strategies through creative flexibility, sustained visibility, and meaningful consumer engagement.
271 412
in-home flyers delivered
300 000
active driving hours
1 162 083
branded km driven
+100
bikes for 3 months
Working with Uber Eats in South Africa
Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Get Started
With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
