About Sloom
Sloom is a proudly South African, digital-first mattress brand delivering premium, boxed mattresses directly to consumers’ doors. By cutting out traditional retail, they’re able to offer high-quality products at competitive prices through a seamless e-commerce experience.
What Sloom chose:
Objective
As a digital-first mattress brand, converting digital interest into first-time purchases was critical to sustainable growth. However, growth required visibility - and that came with its own challenges. Rudo, Founder & Owner of Sloom says: “As an online exclusive mattress brand, that was like having an amazing showroom underground that nobody knows of.”
Sloom’s objective was therefore simple but critical: accelerate customer acquisition by turning awareness into measurable online sales. Driving qualified traffic to their website and converting interest into first-time purchases would unlock sustainable growth and bring their underground showroom to the surface.
Problem-Solution Fit
In the early days, marketing constraints posed a significant hurdle. “The website was good and contained everything the customers needed to know to make an informed buying decision, but no budget meant no marketing, which meant no sales,” says Rudo. “As a last resort I took out a loan in my wife’s name,” he continues, “and spent it on marketing: Google ads, Facebook ads and a MyBroadband published article. Thankfully, this was enough to get the ball rolling.”
While digital marketing created initial traction, the challenge remained: how to build consistent brand presence and credibility for a high-consideration product in a competitive market - without relying solely on performance channels. Digital impressions alone were not enough to create the repeated exposure and real-world familiarity needed to confidently convert first-time buyers.
There was a clear need for an additional marketing touchpoint - one that could strengthen awareness, build trust, and support the broader sales funnel beyond screens.
Solution
MotionAds deployed branded delivery bikes across Johannesburg and Cape Town, transforming our drivers into moving Sloom billboards while navigating their daily delivery routes. In addition to the branded top-boxes and booster-fins, our drivers distributed another advertising touch point directly into the hands of customers by attaching our in-home flyers to every order. Each one featuring a clear call-to-action, discount codes, and simple sign-up instructions driving traffic to Sloom’s online store.
“When Jon from MotionAds called me, I liked what I heard and saw right away,” says Rudo. “We had a lot in common: at that time they were also a new ad small business with a unique and new solution. I could relate to them. They offered a marketing solution that was affordable and something other than digital marketing, where most of my marketing budget went.”
By combining consistent mobile visibility with tangible takeaways like our flyers, the campaign extended Sloom’s digital messaging into the physical world - creating repeated brand touchpoints that supported conversion.
In addition, on multiple occasions, bikes were strategically positioned around expo centres to amplify Sloom’s presence during their exhibition periods. This ensured that visibility didn’t stop at the venue doors, but instead formed part of a broader customer journey - reinforcing recall before, during, and after the expo experience.
Results
The campaign expanded Sloom’s reach across key target neighbourhoods, generating strong traffic to the online store. Flyer distributions converted at impressive rates, directly contributing to first-time purchases and measurable growth in customer acquisition. Consistent, high-frequency visibility built familiarity and trust - strengthening Sloom’s offline presence to support and amplify its digital strategy.
“We were excited to add another valuable marketing touch point for brand awareness in Sloom’s sales funnel,” says Jon. “We started out with three bikes in Joburg in September 2019, and this quickly increased to 10 branded delivery bikes as Rudo saw immediate value.”
By December 2020, there were 10 branded bikes coupled with flyer distribution, quickly joined by an additional 10 bikes in Cape Town. A refreshed flyer rollout was launched to drive lead generation and sales through clear calls-to-action and discount codes, supported by comprehensive bike tracking for accountability and optimisation.
“With 20 bikes on the road, every day of the week, twelve months of the year, Sloom’s brand and message now reaches their target LSM at their homes, with the associated convenience and comfort of food and takeaway delivery,” says Jon.
The bikes were further used to support Sloom’s expo presence, strategically positioned around exhibition venues to amplify visibility before, during, and after events - ensuring that brand touchpoints extended beyond the expo floor and became part of a broader mental journey for potential customers.
Sloom continues to partner with MotionAds, consistently collaborating on creative refreshes and evolving campaign angles to keep the brand relevant, engaging, and curiosity-driven in market.
X
branded deliveries
72 month
extension of initial campaign
X
branded km covered
+20
bikes for 12 months
Decorating Sandton City With Sloom at Decorex
We paid a visit to one of our favourite and long-term clients, Sloom, at the Decorex convention in the buzzing Sandton City!
We strategically parked our Sloom branded bikes outside the Sandton Convention centre and dotted across the busy intersections around it as an impactful activation for Sloom.
Working with Uber Eats in South Africa
Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Get Started
With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
