.png)
Funeral Cover, Sorted Before Your Order Arrives: How Metropolitan Built Trust Through Their Dynamic OOH Campaign
About Metropolitan
Metropolitan is a trusted South African financial services provider that focuses on delivering accessible insurance and financial solutions to communities across the country. With a strong emphasis on affordability, trust, and customer empowerment, Metropolitan offers products designed to protect families and provide financial peace of mind.
One of their core offerings is funeral cover, a product that plays an important role in helping families prepare for and manage life’s most difficult moments.
What Metropolitan chose:
Objective
Metropolitan’s campaign aimed to drive customer acquisition for their funeral cover offering, positioning it as a simple, accessible solution that customers could arrange quickly and conveniently.
The goal was to bring the message directly to the communities most likely to benefit from the product, building recognition and trust while encouraging potential customers to take action through a quick and accessible engagement channel.
Problem-Solution Fit
Funeral cover is deeply personal and often requires a level of trust and familiarity before customers feel comfortable taking the next step. Traditional marketing channels can introduce the product, but meaningful engagement often requires a more direct and community-focused approach.
Metropolitan needed a way to place their message within the daily environments of their target market - ensuring it was seen repeatedly and presented in a way that felt accessible rather than complex. The campaign needed to bridge the gap between awareness and action by simplifying the path to engagement.
Solution
The campaign was executed in Cape Town, using MotionAds delivery bikes fitted with vibrant branded top-boxes.
Alongside this visibility, flyers were distributed directly to consumers with each order, introducing Metropolitan’s funeral cover offering and highlighting the ease of signing up. The flyer included a simple but powerful engagement mechanic: a direct WhatsApp function with the message “Funeral cover sorted before your order arrives.”
This clever call-to-action positioned the product as something that could be arranged quickly and conveniently in the moment - removing friction from the decision-making process while encouraging immediate engagement.
By combining high-frequency street-level visibility with an instant digital connection point, the campaign created a seamless bridge between awareness and action.
Results
The campaign successfully positioned Metropolitan’s funeral cover as accessible, personal, and easy to arrange, reinforcing the brand’s reputation for supporting families when it matters most.
Through consistent visibility across neighbourhoods and commuter routes, combined with a direct WhatsApp engagement mechanic, the campaign created multiple touchpoints designed to build trust, increase recognition, and encourage immediate interaction.
The result was a campaign that delivered more presence, more confidence, and more action - strengthening Metropolitan’s connection with communities while supporting their customer acquisition strategy.
128 787
active driving hours
+150 bikes
for 3 months
168 100
flyers hand delivered
699 000
branded km covered
Working with Uber Eats in South Africa
Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Get Started
With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
