Woodford Car Hire is one of South Africa's leading independent, family-owned vehicle rental companies, providing short- and long-term mobility solutions to both leisure and business travellers. As the exclusive South African franchise partner for Enterprise Holdings, Woodford also operates the globally recognised Enterprise Rent-A-Car brand, bringing one of the world's largest vehicle rental companies to the local market.

Together, the partnership combines Enterprise's international reputation with Woodford's extensive local expertise, offering customers trusted, accessible vehicle rental solutions across South Africa.

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For vehicle rental brands, location is everything. Customers are far more likely to choose a provider they recognise when they need a car immediately, making consistent local visibility a key driver of consideration.

The campaign concept, "We're in the neighbourhood," naturally aligned with MotionAds' delivery network. Rather than relying on static media in fixed locations, the branded bikes travelled through the very suburbs, business districts and commuter routes surrounding Enterprise and Woodford branches, reinforcing the promise that both brands were close by and readily accessible.

By combining moving OOH with targeted flyer distribution, MotionAds enabled the brands to do more than simply advertise. The campaign built familiarity through repeated exposure while simultaneously attaching in-home flyers to every Uber Eats order delivered by our drivers, creating a seamless connection between brand awareness, local relevance and future customer acquisition.

MotionAds deployed a fully integrated customer acquisition campaign across targeted urban areas, combining branded top-boxes, booster fins and targeted flyer distribution to maximise both visibility and consumer engagement.

Supporting both Enterprise Rent-A-Car and Woodford Car Hire simultaneously, the campaign featured individual creative executions while maintaining the shared positioning of "We're in the neighbourhood." As the branded bikes travelled through residential suburbs, commercial districts, transport corridors and busy commuter routes, they consistently reinforced the local presence of both vehicle rental brands within the communities they serve.

To strengthen the campaign beyond awareness, MotionAds also incorporated targeted in-home flyer distribution. While the moving billboards created repeated street-level exposure, the flyers gave consumers additional information about each brand's vehicle rental offering, branch locations and services, creating a tangible touchpoint that extended the campaign beyond the road.

By combining highly visible moving media with direct consumer engagement, MotionAds created multiple opportunities for prospective customers to discover, recognise and remember both brands. The campaign demonstrated how one flexible media platform can effectively support multiple brands within a shared business relationship while remaining agile enough to evolve alongside changing marketing priorities.

The campaign successfully demonstrated MotionAds' ability to drive customer acquisition across multiple brands through a single integrated media strategy.

By promoting Enterprise and Woodford simultaneously, the campaign maximised media efficiency while allowing each brand to maintain its own identity and connect with customers in a highly contextual way. The repeated visibility created by the moving campaign reinforced the brands' local presence, helping build familiarity long before consumers entered the vehicle rental market.

The success of the partnership later led to a dedicated Woodford Car Hire campaign, demonstrating the client's continued confidence in MotionAds as an effective customer acquisition platform.

Ultimately, the campaign showcased one of MotionAds' greatest strengths: the flexibility to support multiple brands simultaneously, while seamlessly adapting to changing business priorities. Whether promoting complementary brands, evolving campaign messaging or extending successful activations, MotionAds provides advertisers with a scalable solution that grows alongside their business and keeps them top of mind when it matters most.