About Flying Fish
Flying Fish is one of South Africa's most recognisable flavoured beer brands, known for its playful personality, bold campaigns and light-hearted approach to social occasions. As part of the SAB portfolio, the brand regularly creates memorable consumer experiences that blend entertainment, humour and refreshment.
What Flying Fish chose:
Objective
Flying Fish wanted to increase awareness of its Uber Eats partnership while encouraging consumers to include Flying Fish with their food delivery orders. The campaign aimed to position the brand naturally within the food delivery journey, reaching consumers at moments when purchasing decisions were already being made.
Problem-Solution Fit
Traditional alcohol advertising often competes for attention in crowded media environments and can struggle to influence consumers at the point of purchase. Flying Fish needed a medium that could connect the brand with consumers in everyday moments while reinforcing the convenience of ordering directly through Uber Eats.
Because MotionAds operates within the delivery ecosystem itself, the bikes became a natural extension of the campaign message. Rather than interrupting consumers, the advertising appeared alongside the very service consumers would use to purchase the product, creating strong contextual relevance and increasing brand recall.
Solution
MotionAds launched the initial campaign across Sandton using our branded delivery bikes, combining fully wrapped top-boxes, branded booster-fins and in-home flyers to create multiple consumer touchpoints throughout the delivery journey.
The high-impact bike branding ensured Flying Fish remained highly visible throughout busy commercial and residential areas, while the booster-fins elevated the campaign above surrounding traffic, increasing visibility from greater distances. Supporting flyers were attached to delivery orders, extending the campaign into consumers' homes with additional product messaging after each delivery.
Following the success of the first campaign, Flying Fish returned a year later with a refreshed creative execution. The renewal expanded to double the initial amount of branded bikes operating across Sandton, Rosebank, Bryanston, Fourways and Pretoria. The second phase introduced MotionAds' premium PVC top-box wraps, delivering a cleaner, more durable finish while maintaining the same highly contextual approach to reaching consumers throughout the delivery ecosystem.
Results
The success of the initial campaign led Flying Fish to return for a second phase the following year, refreshing the creative, expanding into new areas and increasing its presence on the road. This demonstrated the campaign's effectiveness in keeping the brand visible and relevant over time, while proving that moving OOH could continue delivering value beyond a once-off activation.
By evolving the creative while maintaining a strong presence within the food delivery ecosystem, MotionAds helped Flying Fish reinforce its partnership with Uber Eats in a way that felt authentic and contextually relevant. The campaign showcased how delivery media can sustain brand awareness, support promotional partnerships and keep brands consistently top of mind throughout the consumer journey.
49 648
in-home flyers delivered
2
month extension on initial campaign
274 729
branded km driven
+25
bikes for 2 months
Working with Uber Eats in South Africa
Engagement: Interactive Campaigns That Inspire Action
The Challenge
Capturing attention is just the first step—true success comes when audiences actively engage with your brand. However, fostering meaningful interactions in today’s cluttered advertising landscape is a challenge. Brands need innovative and memorable ways to connect with their audiences beyond passive exposure.
The Solution
MotionAds' Engagement Driven Campaigns
Our Engagement Driven category goes beyond visibility, transforming everyday interactions into brand-building moments. With features like scannable QR codes, gamified activations, and real-world challenges, we create opportunities for your target audience to connect with your brand in exciting, measurable ways.
- Scannable QR Codes: Drive traffic to your website, social media, or promotions with easily accessible codes displayed on branded delivery bikes.
- Spot-the-Bike Campaigns: Engage your audience with gamified challenges, like spotting specific bikes for a chance to win exclusive prizes.
- Custom Activations: Tailor activations to your brand’s goals, from live event integrations to digital tie-ins that amplify your reach.
Key Benefits
- Drive Direct Interactions
Transform passive observers into active participants with interactive features designed to captivate and involve your audience. - Boost Conversion Rates
Engagement-focused campaigns are proven to increase conversions by fostering deeper brand connections. - Build a Memorable Experience
Leave a lasting impression with creative activations that audiences associate with fun, value, and your brand. - Actionable Insights
Track engagement in real time through QR code scans, campaign participation rates, and other measurable metrics.
Why MotionAds?
- Creative Expertise: We collaborate to craft campaigns that align with your brand’s personality and goals.
- Integrated Technology: Our QR and activation tools seamlessly bridge the gap between physical and digital worlds.
- Complete Campaign Management: From ideation to execution, we deliver a hassle-free experience.
Engage Your Audience Today
With MotionAds' Engagement Driven campaigns, every impression becomes an opportunity to interact. Build meaningful connections, inspire action, and achieve measurable results with campaigns designed to move your audience from interest to involvement.
