About Flying Fish
Flying Fish is one of South Africa's most recognisable flavoured beer brands, known for its playful personality, bold campaigns and light-hearted approach to social occasions. As part of the SAB portfolio, the brand regularly creates memorable consumer experiences that blend entertainment, humour and refreshment.
What Flying Fish chose:
Objective
Flying Fish set out to promote responsible drinking in a way that felt authentic to the brand. Rather than relying on traditional awareness messaging, the objective was to encourage consumers to eat before drinking by launching Flying Dish: a first-of-its-kind ghost kitchen that paired chef-designed meals with the brand's "Food First. Flying Fish Later." philosophy.
Problem-Solution Fit
Traditional alcohol advertising often competes for attention in crowded media environments and can struggle to influence consumers at the point of purchase. To make the campaign successful, Flying Fish needed to reach consumers at the exact moment they were ordering food.
MotionAds' delivery network provided the ideal platform, connecting the brand with people already engaging with food delivery and creating a natural bridge between ordering a meal and discovering the Flying Dish experience.
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Solution
MotionAds deployed branded delivery bikes across key urban areas, transforming everyday deliveries into moving advertisements for Flying Fish. Every branded bike reinforced the campaign's message while in-home flyers introduced consumers to the limited-edition ghost kitchen, where local chefs had created meals designed to be enjoyed before drinking.
By placing the campaign directly into the hands of food delivery customers, MotionAds helped Flying Fish turn a responsible drinking message into a memorable brand experience - building awareness, driving engagement and positioning the brand as an innovator that creates culture rather than simply advertising within it.
Results
The success of the initial campaign led Flying Fish to return for a second phase the following year, refreshing the creative, expanding into new areas and increasing its presence on the road. This demonstrated the campaign's effectiveness in keeping the brand visible and relevant over time, while proving that moving OOH could continue delivering value beyond a once-off campaign.
More than an awareness campaign, Flying Fish demonstrated how brands can use delivery media to influence perception. By reaching consumers at the exact moment they were ordering food, MotionAds helped Flying Fish reinforce its "Food First. Flying Fish Later." philosophy in a way that felt authentic, memorable and genuinely useful, strengthening the brand's reputation as an innovator in responsible drinking.
49 648
in-home flyers delivered
2
month extension on initial campaign
274 729
branded km driven
+25
bikes for 2 months
Working with Uber Eats in South Africa
Perception: Dominate the Streets with the Swarm Effect
The Challenge
In a crowded advertising market, consumers are bombarded with countless messages daily, making it increasingly difficult for brands to break through and stay top-of-mind. Standing out requires more than just visibility—it requires ubiquity. Brands need a strategy that creates the perception of dominance, leaving a lasting impression on their audience.
The Solution
MotionAds' Swarm Effect Campaigns
Our Perception Creator campaigns turn the streets into your brand’s stage. By branding a large fleet of delivery bikes, we create the illusion of your brand being everywhere, fostering the perception of dominance and ubiquity.
- Swarm Visibility: Our campaigns are designed to overwhelm the senses with continuous, high-frequency brand exposure, making your message impossible to ignore.
- Strategic Saturation: Bikes are deployed across high-density urban areas, ensuring your brand is seen by thousands throughout the day.
- Dynamic Movement: Unlike static billboards, our branded bikes move through neighborhoods, events, and popular hubs, creating a pervasive and engaging brand presence.
Key Benefits
- Create Brand Authority
The swarm effect builds the perception that your brand is an industry leader with significant market presence, instilling trust and recognition. - Amplify Impressions
The sheer volume of branded bikes ensures multiple touchpoints with your audience, driving familiarity and recall. - Maximize ROI with High Impact
By concentrating exposure in target areas, Perception Creator campaigns deliver a higher return on investment compared to traditional advertising methods. - Tailored to Your Brand’s Needs
Choose fleet sizes, designs, and deployment strategies to align perfectly with your campaign goals.
Why MotionAds?
- Collaborative Campaign Management: From campaign setup to deployment, we work closely with you to ensure a smooth and hassle-free process.
- Expert Design Support: While you provide the creative assets, our team offers valuable insights and guidance to help optimise your designs for maximum impact.
- Real-Time Analytics: Monitor the success of your campaign through our comprehensive analytics dashboard, providing clear insights into reach and performance.
Get Started Today
With MotionAds' Perception Creator campaigns, your brand doesn’t just get seen—it takes over. Build awareness, authority, and trust by creating an omnipresent brand experience.
