About Hollard
Hollard is South Africa’s largest privately-owned insurance group, providing a full range of short-term and life insurance products to individuals, businesses, and communities. Established in 1980, Hollard has grown into a trusted brand with a presence across Africa and Asia. Guided by its philosophy of “doing well by doing good,” Hollard focuses on meaningful partnerships, innovation, and creating shared value while making insurance accessible and relevant.
What Hollard chose:
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Objective
In June 2021, Hollard Insurance launched the “Big Ads for Small Business” campaign, aiming to allocate their annual advertising budget to support 12 South African small businesses. The goal was to provide these businesses with high-quality advertising opportunities that were usually beyond their reach, boosting visibility and growth while demonstrating Hollard’s purpose of enabling more people to create and secure a better future.
Joanna Mondon, Group Marketing Manager at Hollard, said: “Hollard’s purpose is to enable more people to create and secure a better future. This underpins our ongoing activities in the Small Enterprise Development space. We really wanted our next brand initiative to demonstrate our purpose in a similar way.”
Problem-Solution Fit
Many small businesses struggled with limited access to affordable advertising, particularly during the COVID-19 pandemic. Hollard recognized this gap and wanted to empower these businesses by offering substantial advertising exposure that could drive awareness, engagement, and ultimately sales. Joanna explained:
“We then created unique media plans for each business based on their own requirements. We believe helping small businesses creates better businesses, better communities, a better South Africa and #BetterFutures.”
Hollard also wanted to ensure that the medium chosen for the campaign aligned with their values of partnership and empowerment.
“Partnering is in our DNA, and securing win-win-win partnerships has always been a big part of how we operate. When Jon from MotionAds approached us about this innovative OOH advertising channel… it was abundantly clear that the synergies between our respective brands… was just too powerful to ignore.”
Solution
MotionAds provided hyper-localized advertising for four selected small businesses, deploying 10 branded delivery bikes per business in their target regions. This ensured that each brand reached its audience in a precise and impactful way. The mobility of the bikes allowed them to penetrate areas traditional advertising often misses, making these small businesses visible across their key neighborhoods.
Joanna highlighted an additional benefit of the partnership:
“The fact that we were also able to support the independent bike owners as micro-enterprises put the ‘sprinkles’ on the deal and added a special smile to the whole partnership.”
The campaign covered a mix of cities and suburbs tailored to each business’s target audience - from Durban to Stellenbosch, Fourways, and Sandton - ensuring both broad reach and highly targeted exposure.
Results
The collaboration between Hollard and MotionAds delivered significant street-level brand presence and boosted awareness for each small business. The combination of hyper-localized delivery bikes and strategic regional targeting allowed brands to become trusted household names within their communities. Joanna reflected on the campaign experience:
“Working with MotionAds has been the most human and inclusive experience, something we prize at Hollard. The process has been smooth and we feel like we’ve made new friends! There’s a lot to be said for partnering with people who share your values and outlook.”
She concluded by emphasizing the alignment in purpose and excitement for the future:
“I’m so glad we got to partner with a like-minded brand on a shared value initiative and cannot wait to see the results of it.”
This campaign demonstrated how innovative advertising solutions can empower small businesses while simultaneously supporting micro-enterprises, fostering growth, and promoting positive community impact.
20 000
branded deliveries
20 800
active hours on the road
120 000
branded km covered
+25 bikes
Bikes for 2 months
Working with MotionAds has been the most human and inclusive experience, something we prize at Hollard. The process has been smooth and we feel like we’ve made new friends! There’s a lot to be said for partnering with people who share your values and outlook.
Working with Uber Eats in South Africa
Awareness: Captivate Audiences with Mobile Advertising
The Challenge
In an oversaturated market, capturing attention and building brand or product awareness is a constant challenge. Traditional advertising mediums struggle to cut through the noise, leaving brands searching for innovative, high-impact solutions to reach their audience.
The Solution
MotionAds Mobile Campaigns
Leverage the power of dynamic, mobile advertising to elevate your brand or product. MotionAds transforms delivery vehicles into moving billboards that carry your message directly to consumers in the spaces where they live, work, and shop.
- On-the-Go Exposure: Engage audiences in high-traffic areas with eye-catching advertisements on delivery bikes.
- Hyper-Localized Reach: Target specific neighborhoods or regions, ensuring your message reaches the right audience.
- Unforgettable Designs: Bold, professional visuals ensure your brand stands out from the crowd.
Key Benefits
- Maximize Visibility
Ensure your brand or product is seen by thousands daily as your ad moves through busy streets and urban hubs. - Cost-Effective Reach
Outperform static billboards and digital campaigns by connecting with consumers in an authentic, impactful way. - Boost Recall and Recognition
Repeated exposure in real-world settings solidifies your brand in the minds of potential customers. - Measurable Impact
Monitor the success of your campaign with data-driven insights to track reach and performance.
Why MotionAds?
- Mobile Expertise: Our team specializes in creating campaigns that harness the unique power of delivery bike advertising.
- Custom Creative Solutions: Work with us to design high-impact, visually stunning ads tailored to your goals.
- Turnkey Management: We handle deployment, tracking, and reporting for a seamless experience.
Go with the innovative medium that can't be missed. Go with MotionAds to drive greater brand awareness.
Amplify Your Brand Today
With MotionAds, brand and product awareness campaigns become immersive, memorable, and effective. Partner with us to make your message impossible to miss.
