About Mukuru
Mukuru is one of Africa's leading financial services providers, helping millions of customers access affordable financial solutions across the continent. Best known for its cross-border money transfer services, Mukuru has evolved into a comprehensive financial platform offering digital wallets, the Mukuru Card, salary payments, bill payments and everyday banking solutions designed to improve financial inclusion.
What Mukuru chose:
Objective
Mukuru wanted to drive engagement and sign-ups for the Mukuru Card by putting a clear call-to-action directly into the hands of potential customers. The campaign aimed to educate employers and employees about the benefits of salary payments through the Mukuru Card, while encouraging immediate action through QR code scans and flyer interactions.
Problem-Solution Fit
Financial products often require more than just visibility - they require education and a compelling reason to act. Mukuru needed a format that could both capture attention and provide enough information for consumers to engage with the offer immediately. MotionAds' delivery bikes created repeated exposure across commuter and residential areas, while the combination of moving billboards and in-home flyers allowed the campaign to move consumers from awareness to action.
Solution
MotionAds launched a two-phase campaign across Johannesburg, Pretoria and Cape Town, deploying 50 branded delivery bikes during each phase to maximise consistent exposure across key urban centres.
The campaign utilised fully branded top-box wraps that promoted one clear message: encouraging employers and employees to have salaries paid directly onto the Mukuru Card. The bold creative transformed every delivery journey into a moving financial advertisement, while prominent WhatsApp calls-to-action invited consumers to engage with Mukuru instantly, creating a seamless path from awareness to enquiry.
To deepen engagement, every delivery also included a branded information flyer attached directly to customers' delivery orders. The flyers expanded on the messaging featured on the bikes by explaining the card's everyday benefits, including salary payments, airtime purchases, money transfers, cashback at participating retailers and ATM access. QR codes and clear calls-to-action provided another easy way for consumers to learn more and begin the sign-up process immediately.
By combining highly visible moving media with instant digital engagement and educational collateral delivered directly into consumers' hands, MotionAds created a multi-touchpoint campaign that successfully blended brand awareness, product education and customer acquisition into one integrated strategy.
Results
The success of the initial three-month campaign led Mukuru to immediately extend the activity for a further three months, demonstrating confidence in the platform's ability to consistently drive engagement.
By combining moving media with targeted flyer distribution, the campaign created repeated opportunities for consumers to interact with the Mukuru Card offering across multiple touchpoints. Rather than functioning purely as an awareness exercise, the campaign encouraged immediate action through QR code scans, flyer engagement and direct enquiries, showing how MotionAds can effectively support engagement-led campaigns where the objective is to move consumers from interest to action.
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in-home flyers delivered
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active driving hours
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branded km driven
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bikes for 3 months
Working with Uber Eats in South Africa
Engagement: Interactive Campaigns That Inspire Action
The Challenge
Capturing attention is just the first step—true success comes when audiences actively engage with your brand. However, fostering meaningful interactions in today’s cluttered advertising landscape is a challenge. Brands need innovative and memorable ways to connect with their audiences beyond passive exposure.
The Solution
MotionAds' Engagement Driven Campaigns
Our Engagement Driven category goes beyond visibility, transforming everyday interactions into brand-building moments. With features like scannable QR codes, gamified activations, and real-world challenges, we create opportunities for your target audience to connect with your brand in exciting, measurable ways.
- Scannable QR Codes: Drive traffic to your website, social media, or promotions with easily accessible codes displayed on branded delivery bikes.
- Spot-the-Bike Campaigns: Engage your audience with gamified challenges, like spotting specific bikes for a chance to win exclusive prizes.
- Custom Activations: Tailor activations to your brand’s goals, from live event integrations to digital tie-ins that amplify your reach.
Key Benefits
- Drive Direct Interactions
Transform passive observers into active participants with interactive features designed to captivate and involve your audience. - Boost Conversion Rates
Engagement-focused campaigns are proven to increase conversions by fostering deeper brand connections. - Build a Memorable Experience
Leave a lasting impression with creative activations that audiences associate with fun, value, and your brand. - Actionable Insights
Track engagement in real time through QR code scans, campaign participation rates, and other measurable metrics.
Why MotionAds?
- Creative Expertise: We collaborate to craft campaigns that align with your brand’s personality and goals.
- Integrated Technology: Our QR and activation tools seamlessly bridge the gap between physical and digital worlds.
- Complete Campaign Management: From ideation to execution, we deliver a hassle-free experience.
Engage Your Audience Today
With MotionAds' Engagement Driven campaigns, every impression becomes an opportunity to interact. Build meaningful connections, inspire action, and achieve measurable results with campaigns designed to move your audience from interest to involvement.
