About Noodle King
Noodle King is a South African instant noodle brand offering bold flavours and convenient meals designed for everyday consumers. With a growing range of products, the brand focuses on making flavourful, affordable meals accessible while encouraging trial among new customers.
What Noodle King chose:
Objective
Noodle King wanted to build awareness for its Mi Goreng instant noodle range while driving product trial among consumers in Cape Town. The campaign aimed to introduce the product, educate consumers about the available flavours and encourage first-time purchases through direct sampling.
Problem-Solution Fit
For food brands entering a competitive market, visibility alone rarely drives purchase. Consumers are far more likely to buy when they've had an opportunity to experience the product first-hand. Noodle King needed a campaign that could create widespread visibility while simultaneously encouraging trial and reinforcing product messaging beyond a single advertising touchpoint.
Solution
MotionAds deployed branded delivery bikes across Cape Town over a six-month campaign, using fully branded top-box wraps and booster-fins to transform everyday deliveries into moving advertisements throughout the city.
To complement the moving media, every delivery included a branded flyer showcasing the Mi Goreng product range, highlighting flavour options and directing consumers to learn more about the brand. Most importantly, each flyer was accompanied by a physical sample pack of Noodle King Mi Goreng noodles, allowing recipients to immediately experience the product for themselves.
By combining high-frequency brand exposure with educational collateral and product sampling, MotionAds created multiple consumer touchpoints that guided audiences from awareness to consideration and ultimately to product trial.
Results
The campaign demonstrated how MotionAds' integrated media platform can move beyond traditional awareness advertising by placing products directly into consumers' hands. Rather than relying solely on visual impressions, Noodle King combined moving OOH, in-home flyers and product samples to create a memorable brand experience that introduced consumers to the product in a practical and engaging way. The campaign showcased how delivery media can effectively bridge the gap between advertising and product trial, helping FMCG brands create stronger consumer connections.
45 000
branded in-home flyers delivered
37 500
active driving hours
262 500
branded km driven
25
bikes for 6 months
Working with Uber Eats in South Africa
Engagement: Interactive Campaigns That Inspire Action
The Challenge
Capturing attention is just the first step—true success comes when audiences actively engage with your brand. However, fostering meaningful interactions in today’s cluttered advertising landscape is a challenge. Brands need innovative and memorable ways to connect with their audiences beyond passive exposure.
The Solution
MotionAds' Engagement Driven Campaigns
Our Engagement Driven category goes beyond visibility, transforming everyday interactions into brand-building moments. With features like scannable QR codes, gamified activations, and real-world challenges, we create opportunities for your target audience to connect with your brand in exciting, measurable ways.
- Scannable QR Codes: Drive traffic to your website, social media, or promotions with easily accessible codes displayed on branded delivery bikes.
- Spot-the-Bike Campaigns: Engage your audience with gamified challenges, like spotting specific bikes for a chance to win exclusive prizes.
- Custom Activations: Tailor activations to your brand’s goals, from live event integrations to digital tie-ins that amplify your reach.
Key Benefits
- Drive Direct Interactions
Transform passive observers into active participants with interactive features designed to captivate and involve your audience. - Boost Conversion Rates
Engagement-focused campaigns are proven to increase conversions by fostering deeper brand connections. - Build a Memorable Experience
Leave a lasting impression with creative activations that audiences associate with fun, value, and your brand. - Actionable Insights
Track engagement in real time through QR code scans, campaign participation rates, and other measurable metrics.
Why MotionAds?
- Creative Expertise: We collaborate to craft campaigns that align with your brand’s personality and goals.
- Integrated Technology: Our QR and activation tools seamlessly bridge the gap between physical and digital worlds.
- Complete Campaign Management: From ideation to execution, we deliver a hassle-free experience.
Engage Your Audience Today
With MotionAds' Engagement Driven campaigns, every impression becomes an opportunity to interact. Build meaningful connections, inspire action, and achieve measurable results with campaigns designed to move your audience from interest to involvement.
