About RSAWEB
RSAWEB is one of South Africa's leading internet service providers, offering high-speed fibre, wireless and hosting solutions to homes and businesses nationwide. Known for its award-winning service and customer-first approach, RSAWEB has built a reputation for delivering fast, reliable internet backed by exceptional customer support.
What RSAWEB chose:
Objective
Increase brand awareness for RSAWEB's fibre offering across Cape Town while encouraging direct consumer engagement through promotional flyers and exclusive fibre offers. The campaign aimed to combine memorable creative with measurable response mechanics, ensuring the brand remained visible throughout the customer journey.
Problem-Solution Fit
Choosing an internet provider is a considered decision, with many brands offering similar products and competing on price, speed and reliability. RSAWEB needed a campaign that would keep the brand consistently visible while giving consumers a simple, memorable reason to engage.
MotionAds delivered this through a combination of moving media and in-home flyers. The dual-creative concept used familiar language to make the messaging more memorable, while QR-enabled promotional flyers gave consumers an easy way to learn more and redeem an exclusive fibre offer. As the campaign evolved, refreshed creative highlighting RSAWEB's award-winning reputation reinforced trust while maintaining consistent visibility across Cape Town.
Solution
MotionAds deployed branded delivery bikes across Cape Town over two campaign phases, using top-boxes and booster fins to create continuous visibility throughout high-traffic residential, commercial and commuter areas.
The first phase featured two complementary creative executions running simultaneously. "Get More Fibre In Your Diet" used clever wordplay to capture attention, while "Get Fast Fibre Internet" reinforced RSAWEB's core offering. Every delivery included an in-home flyer containing an exclusive fibre promotion and QR code, allowing recipients to redeem the offer immediately.
Following the success of the first phase, the campaign creative evolved to celebrate RSAWEB's recognition as South Africa's best-rated fibre provider. The refreshed messaging strengthened consumer trust while maintaining the same consistent street-level presence that had made the campaign so effective.
Results
Across nine months, RSAWEB successfully maintained a consistent brand presence throughout Cape Town, using everyday deliveries to generate repeated exposure and meaningful consumer interactions. By evolving the creative from playful awareness messaging to award-led credibility, the campaign remained fresh while reinforcing RSAWEB's market leadership. The addition of QR-enabled promotional flyers also created a direct engagement opportunity, bridging the gap between brand awareness and customer consideration.
139 953
branded in-home flyers delivered
90 864
active driving hours
761 513
branded km driven
35
bikes for 9 months
Working with Uber Eats in South Africa
Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Get Started
With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
