About Travelwings
Travelwings is a well-established international online travel agency, operating across multiple global markets and known for offering competitive flight deals and travel packages. With a strong footprint overseas, the brand has built a reputation for affordability, accessibility, and making travel more attainable for everyday consumers.
As part of their next phase of growth, Travelwings expanded their offerings into South Africa and the broader African market. Their ambition was clear: to establish themselves as a credible, recognisable travel brand locally, while positioning Travelwings as Africa’s largest online travel agency, offering unbeatable deals on flights and travel packages.
While their international presence was already proven, South Africa represented a new, highly competitive environment - one that required strong local visibility, trust-building, and relevance to South African consumers.
What Travelwings chose:
Objective
Although Travelwings was already well established internationally, entering the South African market required more than simply launching a website or running digital ads. The brand needed a go-to-market (GTM) strategy - essentially, a clear and deliberate plan for how they would introduce themselves to South African consumers, build awareness, earn credibility, and drive people to actively use their platform.
In simple terms, the objective was to:
- Introduce Travelwings to South Africa in a way that felt visible, trustworthy, and local
- Educate consumers on what Travelwings offers and why their deals are competitive
- Drive real action, specifically getting people onto the new platform to browse, engage, and book
- Cement Travelwings’ role in South Africa as a serious player in the travel space, not just another online option
To achieve this, Travelwings needed a partner who could deliver mass reach, physical visibility, and measurable engagement: not just awareness for awareness’ sake, but a strategy that actively moved people from seeing the brand to interacting with it.
MotionAds was selected as the go-to-market partner because of our shared ethos around upliftment, our deep understanding of on-the-ground audiences, and our ability to use OOH media in a way that is dynamic, targeted, and action-driven.
Problem-Solution Fit
Out-of-home advertising is most powerful when it reaches people in their everyday environments - where they live, commute, shop and move. However, traditional OOH formats like billboards and street posters are static and often difficult to optimise for engagement or measurable outcomes.
For a brand entering the South African market for the first time, Travelwings needed more than static visibility. They needed a high-frequency, mobile OOH solution that could place their brand directly into the flow of city life - repeatedly and at street level - while also offering a clear path to consumer action. MotionAds’ delivery bike network solved this challenge by turning key delivery areas into advertising assets.
Solution
MotionAds deployed Travelwings branding across delivery bike boxes operating in Johannesburg, Pretoria and Cape Town - transforming each bike into a moving billboard. Unlike static OOH placements, these bikes travel through residential neighbourhoods, business districts and high-traffic zones daily, allowing brands like Travelwings to achieve repeated exposure in the exact areas where their target audience lives and works.
To maintain strong brand consistency, the box artwork remained uniform across cities. The flyers, however, were used as the primary engagement and localisation tool. Each flyer creative featured an interactive QR code and copy talking to their latest deals and offers, allowing consumers to instantly scan and engage with the Travelwings platform on their mobile devices. This bridged the gap between physical OOH exposure and digital action: turning awareness into measurable engagement. In the second phase of their in-home flyer distribution, the flyers subtly referenced skyline imagery (Johannesburg or Cape Town) helping the message feel locally relevant and intentional, and because these flyers were hand-delivered alongside food orders, they reached consumers at a moment of high attention: inside their homes, rather than being ignored or discarded.
Finally, the campaign was supported by social media activations. MotionAds captured content of drivers and their bikes, sharing stories and moments - including CSR-driven content like Mandela Day features, which helped humanise the campaign and strengthen Travelwings’ credibility and community impact.
From a brand perspective, this approach delivered a full-funnel solution: visibility on the streets, engagement at the doorstep, and conversion online. For Travelwings, MotionAds provided a turnkey GTM channel - removing the need for additional logistics or complex campaign infrastructure.
Results
The campaign successfully supported Travelwings’ entry into the South African market by combining education, visibility and action-driven engagement.
Through continuous street-level exposure, Travelwings quickly established a recognisable presence in key metropolitan areas. The use of flyers and QR codes enabled measurable consumer interaction, supporting platform traffic and reinforcing brand credibility during the critical launch phase.
Reflecting on the partnership, Sean Bradley, Chief Business Development Officer at Travelwings Africa, shared: “Through this partnership, we are able to achieve further brand positioning with consumers, while at the same time supporting opportunities that uplift communities. It’s been a real pleasure working with the MotionAds team.”
By leveraging MotionAds’ moving OOH model, Travelwings didn’t just advertise in South Africa - they entered the market with intent, using motion, proximity and interaction to cement their position as a credible, accessible travel brand from day one.
Given the success, Travelwings immediately renewed the campaign for another three months, with plans to extend further by end of 2022.
84 848
branded deliveries
3 month
extension of initial campaign
482 309
branded km covered
+50 bikes
bikes for 4 months
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Jonathan and Team MotionAds, thank you for the partnership and we are inspired by the employment opportunities created for the amazing drivers that deliver daily… Through this partnership, we are able to help support them and their families… and at the same time, achieve further brand positioning with consumers! A real pleasure working with you and your team!
From street to screen, our Travelwings bikes criss‑crossed the city as mobile brand ambassadors. The ‘Spot the Bike’ initiative helped put the brand on the streets and engage real people in a fun, memorable way.
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Working with Uber Eats in South Africa
Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
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With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
