About Travel Wings
Travel Wings is a global online travel agency with over 25 years’ experience in delivering premium travel solutions. With operations spanning the Middle East, Africa, and beyond, the company offers a wide variety of services including flights, hotels, holiday packages, and visa support. Travel Wings entered the South African market in 2022 with a dual focus: providing affordable, reliable travel services while also uplifting local communities through job creation and empowerment initiatives.
What Travel Wings chose:
Objective
Travel Wings, an established online tourism brand with over 25 years’ experience, launched their African expansion in 2022. Entering the South African market, they needed a high-value, low-cost way to build brand recognition among more affluent users in high-LSM areas. Simultaneously, they wanted to align their marketing with their corporate social responsibility goals: to contribute positively to communities still recovering from the pandemic by creating job opportunities and supporting micro-entrepreneurs.
Problem-Solution Fit
Travel Wings faced two intertwined challenges: first, breaking into South Africa’s travel market meant reaching an audience with high purchasing power that expects premium service and messaging; second, they wanted their marketing spend to do more than just generate awareness - it needed to drive real community impact. Nested in that was their desire to make measurable contributions to job creation and economic upliftment. Their advertising needed to deliver reach and purpose.
Solution
MotionAds delivered a triple-pronged campaign strategy that addressed both the marketing and CSR objectives. They deployed branded delivery bikes across key high-LSM neighborhoods in Johannesburg, Centurion and Cape Town, turning the bikes into moving billboards. Flyers were attached to Uber Eats deliveries, carrying promos, discount coupons, QR codes, and messaging crafted to resonate with target audiences, bringing Travel Wings directly into homes.
To amplify engagement, a “spot the bike” Facebook competition was run, along with CSR-centric content, featuring the drivers and highlighting their role as micro-entrepreneurs. This content was shared online, increasing brand visibility and recognition.
Additionally, Travel Wings formalized the upliftment of a number of affiliated micro-enterprise drivers by giving them additional monthly income, supporting both their families and their communities, tying CSR directly into the campaign mechanics.
Results
The campaign delivered strong outcomes across both reach and impact. Over six months, the bikes logged 482,309-plus km, and 84,848 flyers were hand-delivered. Online and offline exposure were both significant, with over 200,000 engagements and views, including more than 100,000 real-world impressions and 100,000+ online views generated through social media showcasing the drivers’ stories.
Travel Wings also acknowledged that their values aligned strongly with MotionAds. Sean Bradley, Chief Business Development Officer - Africa, said: “Corporate Social Responsibility is part of our DNA. It is about upliftment within communities through creating job opportunities. We have a responsibility to create these platforms where we can elevate young people to become entrepreneurs and create a better future for them and their families. MotionAds was a logical partnership that we entered into. Their values and their vision in terms of upliftment and supporting job creation is completely aligned with our philosophy as well. Working with MotionAds has just been an easy ride. In terms of the value proposition, and in terms of the way that the focus is actually around these young drivers, the educational component that is also delivered in terms of their safe driving, understanding customers, and ongoing focus in terms of supporting the brands.”
Because of early success, the campaign was extended beyond its initial term. Travel Wings renewed the campaign for a further three months after their pilot campaign, with further extensions planned, underlining that the dual goals of reach + upliftment were being met.
84 848
branded deliveries
3 month
extension of initial campaign
482 309
branded km covered
+50 bikes
Bikes for 4 months
Working with Uber Eats in South Africa
Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
Get Started
With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
