About Travel Wings
Travel Wings is a global online travel agency with over 25 years’ experience in delivering premium travel solutions. With operations spanning the Middle East, Africa, and beyond, the company offers a wide variety of services including flights, hotels, holiday packages, and visa support. Travel Wings entered the South African market in 2022 with a dual focus: providing affordable, reliable travel services while also uplifting local communities through job creation and empowerment initiatives.
What Travel Wings chose:
Objective
Although Travel Wings was already well-established overseas, when they expanded into Africa in 2022 they needed a strong go-to-market (GTM) partner to build recognition and credibility fast. Their mission in South Africa was ambitious: to become Africa’s largest online travel agency, offering the best deals on flights and travel packages. To do that they needed to reach affluent users in high-LSM areas: but to do it in a way that felt immediate, relevant and grounded in South African streets.
Problem-Solution Fit
Travel Wings faced a classic GTM challenge: brand-new in a market, yet needing to appear as a serious, trustworthy travel service to a demographic that values stability, reliability and quality. Static advertising alone wouldn’t cut it. They needed a way to both get noticed by affluent travellers and make a real connection with everyday urban communities -ideally one that also aligned with their commitment to social upliftment in post-pandemic South Africa.
Solution
MotionAds provided a three-pronged marketing engine that combined street-level exposure, home-delivered touchpoints and dynamic digital storytelling - all built around a network of our branded delivery bikes. These bikes acted as moving billboards, placed strategically in high-LSM neighbourhoods across Johannesburg, Centurion and Cape Town. Crucially, the messaging on each top-box and booster fin was tailored to each city: for example, bikes in Johannesburg promoted flights and packages to Cape Town, while bikes in Cape Town highlighted deals to safari and bush destinations. This localisation created relevance and appeal no matter the audience.
To convert visibility into action, each order delivered had a flyer attached to it - essentially delivering Travel Wings’ message from the street to the kitchen table. These flyers carried discount coupons and QR codes, giving recipients clear incentives to visit the Travel Wings platform. This is where GTM met direct response: the campaign didn’t just show the brand, it asked for engagement.
Finally, the campaign was supported by social media activations. MotionAds captured content of drivers and their bikes, sharing stories and moments - including CSR-driven content like Mandela Day features, which helped humanise the campaign and strengthen Travel Wings’ credibility and community impact.
Results
The impact was immediate and measurable. Over the first six months, their bike fleet covered more than 482,309 km while hand-delivering 84,848 flyers. Engagement was strong: between real-world impressions and online activity, Travel Wings achieved over 200,000 combined views and engagements, signalling clear awareness and interest growth.
Beyond brand metrics, the campaign fulfilled Travel Wings’ social commitment: by providing an extra income stream to these micro-enterprise drivers, the company supported job creation and empowered small-business livelihoods.
Given the success, Travel Wings immediately renewed the campaign for another three months, with plans to extend further by end of 2022.
In short, MotionAds helped Travel Wings not just enter the South African market: but do so with impact, credibility, and purpose.
84 848
branded deliveries
3 month
extension of initial campaign
482 309
branded km covered
+50 bikes
Bikes for 4 months
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Jonathan and Team MotionAds, thank you for the partnership and we are inspired by the employment opportunities created for the amazing drivers that deliver daily… Through this partnership, we are able to help support them and their families… and at the same time, achieve further brand positioning with consumers! A real pleasure working with you and your team!
From street to screen, our Travel Wings bikes criss‑crossed the city as mobile brand ambassadors. The ‘Spot the Bike’ initiative helped put the brand on the streets and engage real people in a fun, memorable way.
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Working with Uber Eats in South Africa
Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
Get Started
With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
