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About Uber Eats
Uber Eats is a leading global food delivery service that connects customers with their favourite restaurants through a seamless digital platform. Known for convenience and efficiency, Uber Eats continually invests in innovative marketing strategies to expand its reach and engage new users.
What Uber Eats chose:
Objective
Uber Eats set out to strengthen its presence in key South African suburbs by increasing visibility and encouraging new user acquisition. The campaign was designed to drive signups through the “New Eater” promotion while positioning Uber Eats as the most trusted and recognisable delivery app in neighbourhoods where they wanted to build stronger connections with customers. By leveraging MotionAds’ unique street takeover capability, the aim was to blanket targeted areas with consistent brand visibility on the very bikes fulfilling orders, creating a powerful link between the brand and everyday delivery moments.
Problem-Solution Fit
Uber Eats wanted to deepen its presence in specific neighbourhoods by making the brand more visible and trusted in customers’ daily lives. To achieve this, the campaign needed a solution that would not only surround customers on the streets but also reach them directly at home.
MotionAds provided the ideal fit with branded bikes on the ground and the addition of targeted in-home flyers. This combination created a powerful one-two punch: bikes reinforced brand visibility in the public space while flyers carried the message directly into households, driving engagement and new user signups. Together, these touchpoints allowed Uber Eats to build stronger connections with customers and establish itself as the most trusted delivery app in the targeted suburbs.
Solution
MotionAds executed a suburb-focused takeover by deploying a coordinated fleet of branded Uber Eats bikes across priority areas such as Soweto, Vanderbijlpark, Durban North and the Northern Suburbs of Cape Town. This ensured that Uber Eats was consistently present in the streets where visibility mattered most, reinforcing the brand as the most trusted and recognisable delivery partner in those neighbourhoods.
At the same time extending into households with the distribution of the in-home flyers. These featured the “We’ve got your thing” message along with a promotion of up to 50% off a first order of R100 or more using the code “EATSHELLOZA.”
This not only incentivised new user signups but also encouraged peer-to-peer referrals, expanding Uber Eats’ reach through word-of-mouth sharing.
Uber Eats chose MotionAds because of its proven on-the-ground expertise in managing large-scale activations and ensuring suburb-wide saturation. This level of consistency and execution could not have been achieved through fragmented efforts, making MotionAds a trusted partner for delivering both visibility and measurable customer growth.
Results
The campaign delivered measurable results that reinforced Uber Eats’ position as the go-to delivery app in the targeted suburbs. Over 1,217,000 branded kilometres were covered across high-traffic zones, and more than 288,725 branded deliveries, complete with special promo flyers attached, were delivered during the campaign.
Its strong performance led to a four-month extension beyond the original scope, and multiple other campaigns followed too.
By combining street-level visibility with direct customer engagement, MotionAds helped Uber Eats strengthen its local presence, build loyalty, and create a sustainable foundation for long-term growth.
288 725
branded deliveries
4 month
extension of initial campaign
1 217 349
branded km covered
+100 bikes
Bikes for 6 months
Working with Uber Eats in South Africa
Perception: Dominate the Streets with the Swarm Effect
The Challenge
In a crowded advertising market, consumers are bombarded with countless messages daily, making it increasingly difficult for brands to break through and stay top-of-mind. Standing out requires more than just visibility—it requires ubiquity. Brands need a strategy that creates the perception of dominance, leaving a lasting impression on their audience.
The Solution
MotionAds' Swarm Effect Campaigns
Our Perception Creator campaigns turn the streets into your brand’s stage. By branding a large fleet of delivery bikes, we create the illusion of your brand being everywhere, fostering the perception of dominance and ubiquity.
- Swarm Visibility: Our campaigns are designed to overwhelm the senses with continuous, high-frequency brand exposure, making your message impossible to ignore.
- Strategic Saturation: Bikes are deployed across high-density urban areas, ensuring your brand is seen by thousands throughout the day.
- Dynamic Movement: Unlike static billboards, our branded bikes move through neighborhoods, events, and popular hubs, creating a pervasive and engaging brand presence.
Key Benefits
- Create Brand Authority
The swarm effect builds the perception that your brand is an industry leader with significant market presence, instilling trust and recognition. - Amplify Impressions
The sheer volume of branded bikes ensures multiple touchpoints with your audience, driving familiarity and recall. - Maximize ROI with High Impact
By concentrating exposure in target areas, Perception Creator campaigns deliver a higher return on investment compared to traditional advertising methods. - Tailored to Your Brand’s Needs
Choose fleet sizes, designs, and deployment strategies to align perfectly with your campaign goals.
Why MotionAds?
- Collaborative Campaign Management: From campaign setup to deployment, we work closely with you to ensure a smooth and hassle-free process.
- Expert Design Support: While you provide the creative assets, our team offers valuable insights and guidance to help optimise your designs for maximum impact.
- Real-Time Analytics: Monitor the success of your campaign through our comprehensive analytics dashboard, providing clear insights into reach and performance.
Go with the innovative medium that can't be missed. Go with MotionAds to drive greater brand awareness.
Get Started Today
With MotionAds' Perception Creator campaigns, your brand doesn’t just get seen—it takes over. Build awareness, authority, and trust by creating an omnipresent brand experience.
