About Zando
Zando was one of South Africa's leading online fashion retailers, offering thousands of local and international fashion, footwear and lifestyle brands through a single e-commerce platform. Known for making online fashion shopping convenient and accessible, Zando helped consumers discover the latest trends and have them delivered directly to their door.
What Zando chose:
Objective
Zando wanted to increase customer aquisition through driving traffic to its website through a multi-provincial OOH campaign. The campaign aimed to keep the brand visible in high-traffic urban environments, inspiring consumers to browse the latest fashion collections and shop online.
Problem-Solution Fit
Unlike traditional retailers, online fashion brands rely on getting consumers to move from awareness to digital action. Zando needed a campaign that could consistently showcase its products in everyday environments while making it easy for consumers to continue their shopping journey online.
MotionAds provided a solution that combined repeated brand exposure with direct-response marketing. The branded bikes displayed fashion-led creative that highlighted Zando's extensive product offering, while in-home flyers encouraged consumers to visit the website and explore the latest collections after receiving their delivery.
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Solution
MotionAds deployed branded delivery bikes fitted with custom top-boxes, booster-fins and in-home flyers, placing Zando directly into consumers' everyday journeys. The campaign showcased Zando's fashion offering through bold, product-led creative, while the flyers provided an opportunity to communicate timely retail messages.
As the campaign moved into the Black Friday period, the flyer creative was refreshed to promote seasonal offers and shopping incentives, ensuring the messaging remained relevant during one of the busiest retail periods of the year. By adapting the campaign while it was live, Zando maintained fresh, contextual communication without sacrificing the consistency of its broader brand presence
Results
The campaign demonstrated how moving OOH can effectively support e-commerce brands by connecting physical advertising with digital shopping behaviour. By combining repeated street-level visibility with direct-response flyers, MotionAds helped Zando maintain a strong presence throughout consumers' daily routines while encouraging online engagement.
The campaign also showcased the flexibility of MotionAds' platform for product-led creative, proving that moving OOH can do more than build awareness - it can inspire consumers to continue their journey online and engage with a brand long after the initial exposure.
90 000
branded in-home flyers delivered
75 000
hours of exposure
525 000
branded km driven
100
bikes for 3 months
Working with Uber Eats in South Africa
Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Get Started
With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
