About McCain
McCain Foods is one of South Africa’s most loved food brands, known for bringing convenience, quality, and great taste to family mealtimes. From crispy chips to wholesome veggies, McCain helps households create easy, delicious dishes that bring people together around the table.
What McCain chose:
Objective
With their “Share the Joy with McCain” campaign, McCain set out to inspire families to connect over good food and simple, joyful meals. The goal was to drive in-home engagement and remind consumers that sharing a meal made with McCain products is a moment worth celebrating.
Problem-Solution Fit
While McCain enjoys strong brand recognition, they wanted to deepen their emotional connection with consumers beyond supermarket shelves. The challenge was to find a way to bring their joyful, family-centric brand message directly into people’s homes - where food, family, and togetherness naturally meet.
Solution
MotionAds brought “Share the Joy with McCain” to life through a high-impact top-box and in-home flyer campaign on branded Uber Eats bikes across Johannesburg’s northern suburbs. Each delivery featured a recipe card, taking their message into the homes of their audience, inspiring easy, delicious meals made with McCain products.
Paired with a QR code inviting customers to scan it and find more recipes that included McCain's products, this in-home flyer activation turned every food delivery into a moment of joy, seamlessly connecting the excitement of receiving a meal with the inspiration to make one.
Results
The campaign delivered impressive reach and engagement, with branded bikes covering 192 792 kilometres and the targeted areas and households receiving 50 745 of McCain’s recipe flyers. By merging mobility with mealtime inspiration, McCain successfully extended their brand experience into homes - spreading visibility, warmth, and the simple joy of cooking together.
50 745
flyers distributed
54 430
active hours on the road
192 792
branded km covered
+50 bikes
for 3 months
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Working with Uber Eats in South Africa
Engagement: Interactive Campaigns That Inspire Action
The Challenge
Capturing attention is just the first step—true success comes when audiences actively engage with your brand. However, fostering meaningful interactions in today’s cluttered advertising landscape is a challenge. Brands need innovative and memorable ways to connect with their audiences beyond passive exposure.
The Solution
MotionAds' Engagement Driven Campaigns
Our Engagement Driven category goes beyond visibility, transforming everyday interactions into brand-building moments. With features like scannable QR codes, gamified activations, and real-world challenges, we create opportunities for your target audience to connect with your brand in exciting, measurable ways.
- Scannable QR Codes: Drive traffic to your website, social media, or promotions with easily accessible codes displayed on branded delivery bikes.
- Spot-the-Bike Campaigns: Engage your audience with gamified challenges, like spotting specific bikes for a chance to win exclusive prizes.
- Custom Activations: Tailor activations to your brand’s goals, from live event integrations to digital tie-ins that amplify your reach.
Key Benefits
- Drive Direct Interactions
Transform passive observers into active participants with interactive features designed to captivate and involve your audience. - Boost Conversion Rates
Engagement-focused campaigns are proven to increase conversions by fostering deeper brand connections. - Build a Memorable Experience
Leave a lasting impression with creative activations that audiences associate with fun, value, and your brand. - Actionable Insights
Track engagement in real time through QR code scans, campaign participation rates, and other measurable metrics.
Why MotionAds?
- Creative Expertise: We collaborate to craft campaigns that align with your brand’s personality and goals.
- Integrated Technology: Our QR and activation tools seamlessly bridge the gap between physical and digital worlds.
- Complete Campaign Management: From ideation to execution, we deliver a hassle-free experience.
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
Engage Your Audience Today
With MotionAds' Engagement Driven campaigns, every impression becomes an opportunity to interact. Build meaningful connections, inspire action, and achieve measurable results with campaigns designed to move your audience from interest to involvement.
