Speed Meets Finance: FASTA Races Into Neighborhoods and Social Feeds

FASTA is a South African fintech offering rapid, accessible consumer credit through products like FASTACard, FASTACash, and FASTA Checkout. Their goal is to make financial services simple, fast, and reliable for South Africans who may not engage with traditional banking.

FASTA’s digital-first model meant many potential customers didn’t experience the brand in real life, making it harder to build trust or demonstrate product benefits. The solution needed to be highly visible, interactive, and aligned with their promise of speed and simplicity.

MotionAds deployed branded delivery bikes across FASTA’s highest-intent neighbourhoods, using a bold creative idea designed to instantly communicate value: “Get a loan FASTA than this bike.” The line cleverly tied the physical speed of our bikes to FASTA’s core product promise - fast, easy access to finance - turning every rider into a live demonstration of the brand's benefit. Rather than relying on abstract claims, the campaign let consumers see speed in motion, creating immediate relevance and recall.

This message was reinforced through in-home flyers attached to every delivery made. Each flyer featured a clear CTA and an interactive QR code, guiding consumers straight to FASTA’s digital application journey. By pairing contextual copy with an instant scan-to-apply mechanic and a R500 Uber Eats voucher incentive for those who applied for a loan, the flyers acted as a conversion tool rather than just a brand touchpoint: moving consumers seamlessly from awareness to action. The bikes and flyers worked in tandem: high-impact visibility sparked curiosity, while the on-hand messaging did the selling.

A smaller Valentine’s Month activation added a playful brand moment by taking the campaign to social media, but the backbone of the campaign remained focused on performance - using clever copy, physical speed, and real-world relevance to drive engagement and consideration where it mattered most.

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The FASTA team noted a high loan application rate in the areas where MotionAds bikes were deployed, showing that the campaign directly influenced consumer behaviour. The moving brand presence made FASTA tangible and memorable, reinforcing its promise of fast, accessible credit. Through repeat exposure and sense of immediacy created by the brand's presence on the streets and intentional copy choices, this campaign strengthened trust and awareness among target audiences.

The campaign successfully combined clever messaging with visible action, driving real-world results and demonstrating the effectiveness of MotionAds’ hyperlocal, engagement-driven approach.