About Vital
Vital has been a trusted name in South African health and wellness space for decades. With a wide range of high-quality vitamins, supplements, and nutritional products, the brand is committed to helping South Africans live healthier, more balanced lives. From daily essentials to targeted health support, Vital products are formulated with science-backed ingredients and a deep understanding of modern lifestyle needs.
Their liver support supplement, featured in this campaign, is designed to assist with detoxification and support liver function - especially during periods of overindulgence, like the festive season.
What Vital chose:
Objective
In the lead-up to the festive season: a time of celebration, indulgence, and high spirits - Vital set out to introduce their new liver-support supplement to South Africans right when they’d need it most. The goal was to drive brand awareness in a way that felt relevant, timely, and ultimately useful to their audience.
Problem-Solution Fit
Vital needed to cut through the noise of an already busy season to celebrate wellness with consumers in a way that drove more than just awareness. Competing for attention during a busy period, they wanted their liver-support supplement to not only be seen but engaged with and trialled - something traditional advertising couldn’t achieve alone.
Solution
Vital partnered with MotionAds to deliver a bold and energetic campaign that brought their brand to life on the streets and into homes. With our colourful, attention-grabbing delivery bikes cruising through neighbourhoods, Vital’s message met consumers exactly where they were. Backed by our booster fins for increased visibility and supported with branded in-home flyers, the campaign made an instant impact - maximising exposure and reinforcing the message right inside customers’ living spaces.
The campaign didn’t stop there. After a strong first phase, it was extended by another month - this time levelling up with product sampling. MotionAds drivers handed out Vital’s liver-support supplement with each order, creating a tangible brand experience in real-time. Customers didn’t just see the message - they held it, tried it, and remembered it.
Results
Vital’s campaign checked every box. Brand visibility soared during the festive period, with messaging delivered directly to the most relevant audiences. More importantly, their product trial was activated at scale, turning awareness into action. This campaign stands out as a perfect example of how a fully integrated MotionAds rollout - combining bikes, fins, flyers, and samples - can not only drive attention but also spark engagement and conversion.
28 475
branded deliveries
1 month
extension of initial campaign
132 449
branded km covered
+25 bikes
Bikes for 4 months
Working with Uber Eats in South Africa
Engagement: Interactive Campaigns That Inspire Action
The Challenge
Capturing attention is just the first step—true success comes when audiences actively engage with your brand. However, fostering meaningful interactions in today’s cluttered advertising landscape is a challenge. Brands need innovative and memorable ways to connect with their audiences beyond passive exposure.
The Solution
MotionAds' Engagement Driven Campaigns
Our Engagement Driven category goes beyond visibility, transforming everyday interactions into brand-building moments. With features like scannable QR codes, gamified activations, and real-world challenges, we create opportunities for your target audience to connect with your brand in exciting, measurable ways.
- Scannable QR Codes: Drive traffic to your website, social media, or promotions with easily accessible codes displayed on branded delivery bikes.
- Spot-the-Bike Campaigns: Engage your audience with gamified challenges, like spotting specific bikes for a chance to win exclusive prizes.
- Custom Activations: Tailor activations to your brand’s goals, from live event integrations to digital tie-ins that amplify your reach.
Key Benefits
- Drive Direct Interactions
Transform passive observers into active participants with interactive features designed to captivate and involve your audience. - Boost Conversion Rates
Engagement-focused campaigns are proven to increase conversions by fostering deeper brand connections. - Build a Memorable Experience
Leave a lasting impression with creative activations that audiences associate with fun, value, and your brand. - Actionable Insights
Track engagement in real time through QR code scans, campaign participation rates, and other measurable metrics.
Why MotionAds?
- Creative Expertise: We collaborate to craft campaigns that align with your brand’s personality and goals.
- Integrated Technology: Our QR and activation tools seamlessly bridge the gap between physical and digital worlds.
- Complete Campaign Management: From ideation to execution, we deliver a hassle-free experience.
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
Engage Your Audience Today
With MotionAds' Engagement Driven campaigns, every impression becomes an opportunity to interact. Build meaningful connections, inspire action, and achieve measurable results with campaigns designed to move your audience from interest to involvement.
