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About get\Worth
Founded in 2017, get\Worth buys cars from the public and sells them back to consumers looking for quality used vehicles.
They have a disruptive, tech-focused approach to the 2nd hand car market. Their focus is on creating unique products and processes specifically designed to help consumers buy right and sell smart.
get/Worth is known for its platinum-level customer service, data-based pricing models, money-back guarantees, and get/More offers – a patented financial product designed to share the profits when they sell a customer’s car to the next buyer.
What get\Worth chose:
Objective
In January 2022, get\Worth opened their flagship car showroom in Cape Town’s northern suburbs and sought to raise awareness among local residents while driving foot traffic to the showroom. They also wanted to encourage potential customers to complete online car valuations, reaching audiences that were previously inaccessible due to high-security estates.
Mariantha Fryer, Head of Marketing at get|Worth, said: “Now that one of our main competitors has opened in the Richwood area, it attracts more feet to the area. We are satisfied to know that if anyone orders UberEats, a get\Worth bike will pull in. This was part of our on-the-ground community strategy to infiltrate the area in other ways than just having a large warehouse.”
Problem-Solution Fit
A significant segment of get\Worth’s target audience lives in secured estates, making traditional advertising channels like billboards or posters ineffective. While the marketing team knew where their potential clients lived, reaching them directly was a challenge. MotionAds offered a solution that could penetrate these high-security areas and bring the brand directly to the target audience. “The medium provided is innovative and refreshing," says Mariantha, "and the social upliftment and entrepreneurial side of it is something we as a brand want to associate with.”
Solution
MotionAds deployed 30 branded delivery bikes with top boxes and booster fins, ensuring get\Worth’s visibility both inside and outside the estates. In addition, in-home flyers were hand-delivered alongside UberEats orders, directing recipients to complete free online vehicle valuations and enter weekly competitions for UberEats vouchers.
The campaign began with 10 bikes in Cape Town’s Northern Suburbs and expanded to Johannesburg regions (Midrand and Waterfall) as the campaign delivered strong early results. This multi-layered approach allowed get\Worth to stay top of mind in high-value neighborhoods while also providing an additional income stream for participating drivers.
Results
The campaign’s success led to multiple 12-month renewals since 2022, moving focus to the Western Cape since October 2022. Over their first campaign, our MotionAds bikes covered 133,179 branded kilometers, and 25,743 in-home flyers were delivered, generating measurable awareness and driving both foot traffic and online engagement.
The combination of visibility, repeated presence, and direct marketing helped get\Worth reach previously inaccessible customers while strengthening community ties and uplifting drivers through entrepreneurial opportunities.
449 123
branded deliveries
3 year
extension of initial campaign
2 747 739
branded km covered
+25
bikes for 3.5 years
Collaboration with GRIT & Get\Worth
We recently partnered with get\Worth on their collaboration with GRIT - Gender Rights in Tech (formerly Kwanele), who are an accredited NGO dedicated to ending gender based violence (GBV) in South Africa. As part of this campaign, we distributed impactful in-home flyers with every order delivered by our get\Worth bikes, spreading this critical message to thousands of households across Cape Town.A huge thank you to get\Worth and GRIT for being the driving force behind this initiative.
Together, we can make a difference. 💜
Working with Uber Eats in South Africa
Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Get Started
With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
