As we wrap up another year, one thing is clear: 2025 was a year of momentum, meaning, and measurable impact for MotionAds. From growing our driver-first initiatives to delivering high-impact campaigns for brands across South Africa, this year reminded us why MotionAds exists in the first place: to move messages, move people, and move the industry forward.
Putting Drivers First, Always
At the heart of everything we do are our drivers. In 2025, MotionAds hit our latest milestone of over R22 million in additional income paid out directly to the drivers across our network. This isn’t just a number, it represents real livelihoods supported, families impacted, and opportunities created through purpose-led media.
Every campaign we roll out is designed with the driver in mind: fair earning opportunities, clear communication, and campaigns that respect the vital role they play in our ecosystem. As the gig economy continues to evolve, we remain committed to setting a higher standard for how brands engage with and uplift the people powering their campaigns.
Industry Recognition That Matters
This year, MotionAds was honoured with the Eric Ellerine Award, a milestone that recognises innovation, entrepreneurship, and meaningful contribution to South Africa’s business landscape. For us, this award is validation that purpose-driven models can scale: and that impact and commercial success don’t have to sit on opposite sides of the table.
We also had the privilege of participating in the South Africa Future Trust Summit, joining other leaders and changemakers focused on sustainable economic growth and job creation. Being part of these conversations reinforced our belief that media has a powerful role to play in shaping inclusive economic outcomes.
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Campaigns That Moved the Needle
2025 saw MotionAds deliver multiple national and regional campaigns across sectors including FMCG, financial services, retail, and purpose-led organisations. From branded delivery bikes to hyper-local activations and QR-enabled touchpoints, brands continued to lean into motion-based media as a way to cut through clutter and reach consumers where they live, work, and move.
Our focus wasn’t just on visibility, but on meaningful engagement: campaigns that sparked curiosity, drove action, and delivered value for both brands and communities. As always, flexibility, creativity, and executional excellence remained central to how we partner with our clients.
Growing the Team Behind the Movement
Behind every successful campaign is a team that cares deeply about the work. This year, MotionAds continued to strengthen its internal team, refine processes, and invest in better systems to support scale. From operations and production to strategy and client service, our people remain one of our greatest assets.
We also continued to spotlight driver stories, team insights, and behind-the-scenes moments - because impact is best understood through the people who experience it firsthand.
Looking Ahead
As we head into the new year, our focus remains clear:
- Deepening our driver-first initiatives
- Continuing to innovate within the OOH and mobility media space
- Partnering with brands that value purpose, performance, and people
To our drivers, clients, partners, and team - thank you for being part of this journey. 2025 was a powerful reminder that when media moves with intention, it can create real, lasting change.
Here’s to another year in motion.
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